Austin, Texas, March 16, 2021 – BlueBox, the innovative product activation and automated retail platform, has launched its partnership with Mars in the USA. The soft launch of this partnership brings smart convenience machines to private sectors around Austin, Texas. More than 500 machines are expected to be brought online throughout the next six months in both private and public spaces across the state of Texas.
This latest addition to Mars’ vending fleet will be UX-focused units placed in local businesses to optimize customer convenience and give brands exposure opportunities. Combined with artificial intelligence and IoT, BlueBox offers brands an activation platform that boasts a 50″ digital screen to captivate potential customers with high-definition videos.
“We’re excited to partner with Mars and other innovative brands to reach, engage and satisfy consumers’ needs where they are in their day-to-day journey, be it where they live, work, exercise or play,” said BlueBox CEO, Richard Loew. “Combining digital storytelling with the satisfaction of a ‘real’ product delivered in real-time creates an incredibly powerful and meaningful exchange between both brand and consumer.”
These autonomous retail machines offer customers retail items when and where they need them most, while offering brands, like global partner Mars, a digital out-of-home (DOOH) media and point of sale (POS) platform. The machines also offer mobile shopping options and data linking advertising and POS. Machines will be able to be found in public transport locations, residential buildings, commercial and government offices, gyms, hotels and manufacturing sites across the United States.
About BlueBox Consolidated Inc.
BlueBox Consolidated Inc. is a Houston-based startup delivering convenience in an innovative, global brand activation platform. Utilizing artificial intelligence and IoT, these smart vending machines are optimized for DOOH advertising as well as customer accessibility.
BlueBox’s vision is to create the leading global brand activation platform with AI and IoT by connecting companies and consumers with point of sale advertising in their daily journeys. For more information on BlueBox, visit www.usebluebox.com.
About Mars, Incorporated
For more than a century, Mars, Incorporated has been driven by the belief that the world we want tomorrow starts with how we do business today. This idea is at the center of who we have always been as a global, family-owned business. Today, Mars is transforming, innovating and evolving in ways that affirm our commitment to making a positive impact on the world around us.
Across our diverse and expanding portfolio of confectionery, food, and petcare products and services, we employ 133,000 dedicated Associates who are all moving in the same direction: forward. With $40 billion in annual sales, we produce some of the world’s best-loved brands including DOVE®, EXTRA®, M&M’s®, MILKY WAY®, SNICKERS®, TWIX®, ORBIT®, PEDIGREE®, ROYAL CANIN®, SKITTLES®, BEN’S ORIGINAL™, WHISKAS®, COCOAVIA®, and 5™; and take care of half of the world’s pets through our pet health services AniCura, Banfield Pet Hospitals™, BluePearl®, Linnaeus, Pet Partners™, and VCA™. We know we can only be truly successful if our partners and the communities in which we operate prosper as well. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire our Associates to take action every day to help create a world tomorrow in which the planet, its people and pets can thrive. For more information about Mars, please visit www.mars.com.